Entrepreneurial Journalism Program

 
The Entrepreneurial Journalism core curriculum is an intensive one-semester Advanced Certificate program that is available to mid-career journalists, recent journalism school graduates, and other promising applicants. This course of study is also required for CUNY Graduate School of Journalism students who are pursuing an M.A. in Entrepreneurial Journalism. (See other requirements.)
 
COURSES

New Business Models for News

Fundamentals of Business

New Business Incubation

Technology Immersion

New Media Apprenticeship

 
OUTCOMES
Following successful completion of the program, students will:

• Understand the business dynamics and opportunities in the news industry from the perspective of both existing and startup organizations, i.e. the disruptors and the disrupted

• Understand business basics including basic concepts in marketing, accounting, finance, funding, metrics, revenue and budgeting

• Learn management skills: planning, organizing, leading, delegating, project management, leadership, negotiation and ethics

• Understand the value of sound editorial judgment in a successful journalistic enterprise

• Produce a plan for a sustainable journalistic enterprise

* Learn collaboration (with technologists, partners, business colleagues)

• Gain practical experience (through creating their own business and the new media apprenticeship course)

• Understand how the technology landscape affects media in the U.S. and around the world, and understand the role technology plays in the development of the news industry

• Address ethical and privacy issues raised at the intersections of journalism, business, and technology

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REQUIREMENTS FOR M.A. IN ENTREPRENEURIAL JOURNALISM

Here is a typical course of study that students in the M.A. in Entrepreneurial Journalism program will take over four semesters.

Semester 1 (all courses required)
– Craft of Journalism I
– Legal and Ethical Issues
– Fundamentals of Multimedia Storytelling

Semester 2
– Craft of Journalism II or Craft II-Broadcast (required)
– Two electives, including media courses
– Students are encouraged to take one course in Business & Economics Reporting, or in another subject concentration (recommended, not required)

Summer
– Internship (recommended, not required)

Semester 3
– Two electives, including media courses (Entrepreneurial Journalism course recommended, not required)
– Students are encouraged to take one course in Business & Economics Reporting, or in another subject concentration (recommended, not required)

Semester 4 (all courses required)
New Business Models for News
Fundamentals of Business
New Business Incubation
Technology Immersion
New Media Apprenticeship

Note:
• Students who did not initially apply to the M.A. degree in Entrepreneurial Journalism may apply to the program during their first three semesters.

• Students who receive an M.A. in Journalism degree may apply to the one-semester Advanced Certificate program.